There is an urgent need for action to both neutralize carbon emissions as well as reduce poverty on a large scale globally. In combining these targets, the overall priority of our business is to provide rapid impact in starting Asia and then moving on to Africa and South America. The sequestration of Green House Gases (GHG) by planting of fast growing rubber trees has an immediate effect, which continues until harvesting of the trees after 30 years and thereafter by new planting. It is estimated that the amount of GHG offsetting that 10 fast growing rubber trees can provide is equal to the yearly footprint (10 tons carbon) of an average person living in Europe or North America.

Starting with Sri Lanka as our first pilot country, we at Worldview Impact aim to mitigate 2 million tons of GHG from the atmosphere (which is equivalent to the yearly carbon footprint of 200,000 Europeans or Americans), by planting 2 million rubber trees in 4000 hectares of underutilized land. The planting of rubber trees of commercial value will also ease pressure on precious remaining rainforests on the island. All our rubber trees will be grown organically in our rubber plantation in Sri Lanka. So we will be saving over 300,000 tons of carbon by using organic fertilizers instead of carbon based chemical fertilizers.

Worldview Impact follows a non-emission policy for its plantation management. The technology that we use is environmentally friendly based on renewable energy systems to generate electrical power in the rubber plantations from solar, wind and micro-hydro sources. Bio gas is also used in our rubber production process and our plants are designed to run on clean and efficient machines that have zero carbon output.